Millennials buying premium wines is definitely on the rise

Millennials buying premium wines is definitely on the rise. According to WineHQ: « The number of millennials in Europe buying premium wines is nearly 10x that of the general age group — young adults with bachelor’s and master’s degrees, » says Anne-Marie Ruggiero-Woolgil, senior wine analyst at WineHQ. « Younger people are particularly interested in wine because they […]